football in Brazil encourages the people of all social classes to always believe in their dreams. it’s a lifestyle, a religion.
Brazil has a significant stake in how the world experiences modern day football. Nowhere else does this sport have more influence on people’s daily lives. It goes well beyond the 90 minutes on the pitch. In this part of the world aspects like, religion, ethnicity and socio-cultural activities are strongly associated to football. It has made Brazil the only country to qualify for all World Cups, making it also the most successful national team in football, thanks to its five World Cup titles.
For FootballGringo, culture in this context signifies all the human activities and characteristic features that connect society to Brazilian football. The main target audience are the Brazilian fans, who are given the opportunity to interact more with football fans outside of Brazil and to promote their country and culture by engaging with the new social media platform. By removing the language barrier and reaching out to new audiences, the recognition for Brazilian football culture will improve. With the underlining of cultural values, the world can understand what makes Brazilian football different and how their perception and dedication can be encouraging and inspiring for others.
“Brazil eats, sleeps, and drinks football. It lives football!” – PELÉ
In addition to business services, FootballGringo is giving the necessary attention to supporter groups and fans who propagate football in Brazil. This is important from a social perspective and also a strategic move to quickly bring the new platform to the attention of the domestic market. The principle is that the more attention the platform generates, the more is given back to the people. This is carried out in the form of promotions, discounts, merchandize and giveaways.
Synergy with football clubs, organizations, foundations and influencers ensures that more publicity can be achieved, which has its effect on both the cultural and business opportunities and growth potential of FootballGringo.
In the long term, FootballGringo has the aim to become an international football and lifestyle brand that relates itself to the Brazilian football culture. The brand will represent the nation and community, where attention is paid to different social classes and subcultures, in combination with the Western fashion trends.
the cultural footprint
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